CONTENT CREATION 201: Believe In Your Message

Writing these Content Creation posts have helped me figure out what works best for me, and how to articulate it in a way that is – I hope – understandable to others. It’s given me a way to discuss what I do with my family and friends a little more.

I hope these little nuggets of lessons I have learned are helpful to you as well.

CONTENT CREATION 101: Commit To What You Create
CONTENT CREATION 102: Find Your Own “Write Drunk, Edit Sober”
CONTENT CREATION 103: The First Draft Is For You
CONTENT CREATION INTERLUDE: The Procrastination Problem

Every piece of content a person creates has a message. Sometimes it is far from overt. Sometimes it is very in your face. But it is a fact –

No matter what it is, the creator has a message they want to convey.

The difference between an impactful piece of content and one that is not is whether the creator believes in the message they are trying to impart. When you believe in what you are making, believe in what message you are trying to portray to your audience, it shows in your work. Your content feels deeper and richer because you are invested in what you are trying to bring across to your audience.

Your message can be anything from simple to extremely complex, but when you believe in it, you can make your audience believe in it too.

Of course there are times when you need to create something you might not necessarily believe in. This does impact how the content comes across. It might feel lackluster and even soulless.

The more you believe in your message, the more it shows in your work. Commit to what you are creating, and your audience will feel it.

Believe in what you are trying to say, and it will resonate with your audience.

• Have you ever created something you don’t believe in?
• Do you see a difference in engagement between content you fully connect with and content you create just because you feel like you have to?
• What is a piece of something that resonated with you?

Believe in yourself, creators, and we’ll believe in you too.