CONTENT CREATION 303: The Thing About Social Media

No matter which platform you create content on, in this time and age having a social media presence is necessary. This is an unfortunate effect of the way things are – of the fact that you are a personality, a brand, and you need to market yourself online in order to bring in your audience.

CONTENT CREATION 101: Commit To What You Create
CONTENT CREATION 102: Find Your Own “Write Drunk, Edit Sober”
CONTENT CREATION 103: The First Draft Is For You
CONTENT CREATION INTERLUDE: The Procrastination Problem
CONTENT CREATION 201: Believe In Your Message
CONTENT CREATION 202: Compare Only To Yourself
CONTENT CREATION 203: ‘One Size Fits All’ Does Not Apply
CONTENT CREATION INTERLUDE: Imposter Syndrome
CONTENT CREATION 301: Burnout Happens
CONTENT CREATION 302: Know Your Audience

And it’s not as if there is only one social media platform these days. Twitter, Instagram, TikTok and even Facebook, however dwindling it may be – at least two or three of these platforms are a must to advertise your content and market yourself.

It can be more than a little daunting.

You no longer just create content, you must market that content – and yourself – in a way that people want to engage with. Sometimes it feels like managing your social media presence takes up more time than actively creating content. Cultivating an image is just as much of a necessity as putting out good content.

To do all of that PLUS continuing to create varied and interesting content is overwhelming. It can lead to burnout and exhaustion.

In my case, trying to do all of that on so many platforms at a breakneck pace did lead to burnout and a desire to just stop everything and give up.

Social media may be a must these days, but instead of spreading yourself thin on too many platforms, choose one or two and focus your energy on them. Make yourself a (barebones, if you can) schedule and aim and stick to that rather than overwhelming yourself.

It may take you a little longer to build a following, but in the long run, it will be easier to sustain and manage. It is what I’ve done, and I’ve found it a decent trade off. The slower upload schedule may leave a long gap between posts, but I feel that the content I produce tends to be better.

• What social media platforms are you on and how do you use them?
• How often do you post on social media?
• Have you ever gone through periods of burnout because of the consumer culture of social media?

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