CONTENT CREATION EPILOGUE: The Consistency Conundrum

I’ve written a little about spreading oneself too thin, across multiple platforms, and trying to keep active on all of them at a regular – and fast-paced – schedule. What works for me personally seems to be the opposite of what multiple blogs I’ve read advise.

CONTENT CREATION 101: Commit To What You Create
CONTENT CREATION 102: Find Your Own “Write Drunk, Edit Sober”
CONTENT CREATION 103: The First Draft Is For You
CONTENT CREATION INTERLUDE: The Procrastination Problem
CONTENT CREATION 201: Believe In Your Message
CONTENT CREATION 202: Compare Only To Yourself
CONTENT CREATION 203: ‘One Size Fits All’ Does Not Apply
CONTENT CREATION INTERLUDE: Imposter Syndrome
CONTENT CREATION 301: Burnout Happens
CONTENT CREATION 302: Know Your Audience
CONTENT CREATION 303: The Thing About Social Media

Those who write these advice pieces encourage posting on your platforms often, the rationale being that you stay relevant, you remain in people’s eyes. Engagement and activity levels stay high. Everybody wins.

And for them, this might work. This might even work for you, in which case I say – throw out my advice and work to your strengths.

But mine do not lie in that direction. I will freely admit that. I’ve found I burn through momentum and topics too quickly to keep consistent at such a high level of activity.

How do I know this? I attempted following this advice once upon a time. I wound up going through long periods of time with no activity in between almost manic levels of posting. On some platforms, I am still mostly inactive because of that.

However, since I took a step back and reassessed, slowed down on my schedule and focused on just a few platforms, I’ve managed to keep far more consistent.

Yes, this does mean I go sometimes a week of two between posts on some platforms – TikTok and this blog immediately come to mind – but I have found an uptick in the quality of the posts I’m putting out. I find more clarity and focus in the direction I’m taking.

This has also allow me to actually try and garner a community, a dialogue, instead of just posting daily.

With this new schedule – far more consistent than it used to be, thank you Notion and planners – I feel like those who follow me on my various platforms can start to know what to expect. They can see what goes up when – and it helps me to keep interaction going with them as well.

At one point, it was far easier for me to start or participate in a dialogue on Twitter, but that has dropped recently for a multitude of reasons. (I do still rant frequently about media I am consuming over on that platform however. If you’re into that. And I still post links to all my content.)

The most important thing on a personal level is that I don’t feel overly stressed about having to have something MAJOR going up daily. This approach gives me time to work on my posts and my content, to make and write things I’m proud to share.

What is your approach to posting on any platform you may be on?

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